TSM - SEO - Improving CTR with Rich Snippets?

Radu Popescu - QA and Web designer

Formatting and adjusting the SERPS results can be done by any site owner thought Rich Snippets (an internal SEO technique). One of the most important advantages it can bring to a website is the growth of organic traffic by making the result stand out from the crowd. First we need to understand what Rich Snippets are.