Online Marketing can’t be ignored anymore. Before making any purchase decision, the consumers are doing online research and are getting more informed than ever. Google did a market research and found out that 92% of the consumers turn to search engines when looking for a local business. So it is necessary for any company to have a good online presence.

You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” - Steve Jobs

The way in which we listen to music has enormously changed over the last 15 years, from audio tapes and the well-known walkmans, to audio CDs and mp3, up to the iPods with thousands of songs. Nowadays, if you have internet access and a mobile phone, you can listen to millions of songs, anywhere and at any time. This is due to the evolution of onlines and smartphones which have opened a new horizon towards collaborative consumership.

Think of three local online brands, which started in Cluj and came to succeed at national or international level. They are not so hard to find, are they? However, if you think about the major IT centers in Romania, Cluj is in the first three. We have many IT practitioners who are absorbed by outsourcing companies. Few are the companies that have developed their own products.