Mihai Varga

Automotive is one of those industries that push a lot of technological innovation into people's life. New technology such as active displays, health monitoring, remote access and biometric systems are already part of the projects big players are involved in. Software is essential in all of these. Self-driving and connected cars technologies will revolutionize the auto industry even more profoundly, but navigation maps will remain as important as they are today.

Often times, design is seen as an accessory to the development process; a complex and difficult process that can easily stray away from the big picture. The design component is a major factor in keeping the whole product development process aligned with the overall objectives of the project. This is a chance that must be seized. When a design strategy is formulated with the general objective in mind, it will be very different compared to when it is conceptualized merely to feed the development process.

Wouldn't it be wonderful if there were a standard for evaluating design deliverables? It would make everyone’s life easier: designers, project managers, clients. Good-bye complicated discussions! Well, even if there is no magical formula, this article gives an overview of criteria that help to evaluate digital design deliverables. The way people relate to design can make the process of digital product creation difficult. Design seems to be subjective and esoteric. Further, some people believe the myth that having seen many designs makes them experts. In reality there are empirical and pragmatic principles that form the basis of good design.