MANAGEMENT
Selling Scrum to customers
Selling Scrum to customers
Adopting Scrum for managing software projects may still turn up to be a difficult endeavor in some industries, which have been relying for decades on traditional project management. This article describes our strategy for presenting Scrum's benefits - iterative and incremental software development, continuous delivery of value, adapting to change, and prioritization - to convince customers in various manufacturing industries to use this approach.
