Setting up startups withing big organizations
When talking about a startup most of the people think about a small garage company with the goal to build a sustainable business, developing a new disruptive product or service. However, in the automotive industry, these kinds of startups are rather rare. The market is split between big companies with mostly a clear and stable business case. In this environment, a “startup” is frequently related to the question: How can a new business (new customer/partner or product/service) be raised and scaled in an already established organization? In this context, the new business could become a startup within the organization.