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Iulia Ștefănescu

Iulia Ștefănescu

Marketing Manager @ Colors in Projects

INTERVIEW
Interview with Joanna Tivig and Peter Monkhouse about the new generation of Product Owners

What triggered you to write (and successfully launch on Amazon) a book about product ownership? We are both senior instructors at the University of Toronto. During one of our collaborations for course development, we started talking about some major challenges organizations have: executing their strategy and adapting the product development to the constant changes in the market. Everything circled back around the role of the product owner. We believe the product owner role is key in changing business mindsets and focusing the organization on strategic priorities. So, we decided to write about it. We built these arguments in what was to become a best-selling book Gen P: New Generation of Product Owners Who Care About Customers. It is a book that aims to inspire the new generation of professionals, to transform their ways of working and the customer-centric mindset.

Conference

VIDEO: ISSUE 109 LAUNCH EVENT

Sponsors

  • BT Code Crafters
  • Accesa
  • Bosch
  • Betfair
  • FlowTraders
  • MHP
  • Connatix
  • BoatyardX
  • metro.digital
  • AboutYou
  • Colors in projects

VIDEO: ISSUE 109 LAUNCH EVENT