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Issue 17

From Business to Business Analysis

Ioana Matei
Requirements Analyst
@Yonder
MANAGEMENT
Success in business, nowadays, is considered by some entrepreneurs to be pure lottery. We are looking in admiration towards the market leaders who succeed to remain on top, towards those who have managed to reinvent themselves, but especially towards the new ones who have conquered large areas of the market in very short time. What is their secret? What is their business model? Which is the innovation behind their idea? Why have they succeeded where others have failed?

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