MANAGEMENT

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5 Simple Rules for an Efficient Campaign

A 2013 research shows that 77% of the consumers prefer receiving an email instead of a social media message or an SMS. In 2014, an email campaign with a powerful marketing content can be a powerful, revenue generating tool. Before planning any campaign you should make sure that:
The data base only contains users who have agreed to receive email communications from the company.
Users who have bought a product or service in the last 18 months.