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Adrian Abrudan

Senior partner & research director @Loopaa

Issue 32

OTHERS

Internal Marketing(IM) – Growing up in Romania!

While for some of us the concept of internal marketing is something familiar the role of this marketing strategy is still highly underestimated in today's market. We propose a picture view in 5 phases on how the concept evolved and we also state that IM will constantly change as long as the world of business changes.

Issue 28

MANAGEMENT

Marketing budget = Advertising budget?

Let’s look at it from a different angle…Most small and medium sized companies do not use the marketing budget concept. Best case scenario is when they have an advertising budget. But what about the other marketing investments?

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Adrian Abrudan

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