MANAGEMENT
Strategic flexibility during uncertainty
Strategic flexibility during uncertainty
Given the economic and business volatility, uncertainty of outcomes and the high risk of investments, is it possible that the huge upside potential of uncertainty is left on the table? In these conditions, how can we value that potential and overcome the difficulty of presenting a compelling business case based solely on traditional standard methods that rely heavily on information available at the moment of the appraisal (e.g. ROI, NPV)?
