Making advanced analytics accessible to more companies
The great change that has been taking place in the business landscape and, in fact, in every company, no matter how far from tech, is the fact that everything is becoming a software company, and, by extension, a data company. Companies often don’t need a complex architecture and an engineering team right away, in order to start making advanced analytics for their business intelligence (BI). When you are unsure about how to proceed when running some advanced analytics, without spending additional effort on strategy, architecture, engineering team, storage costs, infrastructure - you are convinced that your organization needs a new prospect. This is where Middlewares and cloud data warehouse solutions, such as Google BigQuery, come into play.
