The Online Battle: Brand versus Internet Domain
If you are wondering what the relevance of this subject in the IT domain is, here are three aspects that are worth thinking about: • The brand strategy in cyberspace should be on the agenda of any company that wants to develop in the digital era. • Most businesses in the IT domain “lead their life” mostly in the digital world – therefore, they should be interested in how they can use their domain names and brands on the Internet. • Changes happen quickly on the global level, and companies must adjust to them. For instance, nowadays, we are witnessing an unprecedented expansion of domain names – the new gTLDs (generic top-level domain names). In the near future, domains such as *.tech, .software, .technology, .game, .SRL, .online, .web, .site or .website* will be very common, representing a great risk of conflict for the companies that are active in IT and online.